In the past Ivor has been used to draw attention to particular products or brands at promotional events. One such occasion was for Nestle who hired him to read the cards for employees at various publishing houses. Nestle were promoting Coffee Mate at targeted publications such as Good Housekeeping and Homes and Gardens.

Using Ivor to draw people to the Coffee Mate promotional team worked excellently and he has subsequently been used since to attract people toward a promotional stand or launch.

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